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Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully.Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.Knowing the location of your core demographic provides a distinct advantage to making your presence noticed.Facebook now lets you select specific regions to see Facebook users located by country, state or region.

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But don’t discount your young demographic on Facebook, as the social network still reigns as the most popular channel.But how do you reach this group without understanding the demographics of social media across networks?That’s why we’re here to help you dive right into the latest data.Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool.While Facebook might not have the same new and young feeling as Instagram or Snapchat, 79% of internet users still log into Facebook.

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